EXPERIENCE
Holland America Line
Sr. Social Media Specialist - December 2021 - Present
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Develop and implement social media strategy for all organic social media channels for the Holland America Line brand, resulting in 37% growth on Instagram, 2.8% growth on Facebook, 8% growth on Twitter, and 100% growth on LinkedIn
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Manage all outbound social media content, editorial calendar development, and social media content creation direction
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Cultivate relationships with internal brand stakeholders to ensure alignment with social media messaging, storytelling, and business priorities
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Manage social media agency on record and direct external agency team on channel strategy, content strategy, and creative execution on all owned social media channels– including overseeing the launch of the Holland America line TikTok channel
Mary's Place - Seattle, WA
Communications Associate - September 2020 - December 2021
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Act as the point of contact under the Chief of Communications, managing social media strategy, content creation for both internal and external communication, and communications strategies for key programs, services, and events
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Developed and implemented Mary’s Place story program in order to better collect and share Mary’s Place guest stories, increase awareness and counter stereotypes, and communicate the organization’s impact with donors, staff, sponsors, volunteers, and social media followers
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Write and distribute digital and print communications materials, including articles for blogs and newsletters, press releases, internal newsletters, and staff announcements
The Columbusite - Columbus, GA
Media and Marketing Manager - July 2019-July 2020
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Lead the development and execution of the organization’s social media strategy, which resulted in a 40% growth on Facebook, 165% growth on Instagram, and 20% growth on Twitter (@thecolumbusite)
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Write and produce editorial features on local artists and creatives to generate awareness and increase engagement between the general public and the local arts and culture community
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Cultivate relationships and build partnerships within the community in order to secure funding and sponsorships to support The Columbusite’s growth and the organization’s ability to enhance the cultural framework of Columbus
Give Kids The World Village - Orlando, FL
Marketing Coordinator - March 2016-January 2019
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Cultivated and coordinated content creation opportunities, including video and photo shoots, in order to capture inspiring moments and share the organization’s story and mission with an audience of over 200,000 social media followers
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Assisted with the management of all social media platforms including content calendar planning and comprehensive strategy development across 14 digital, social, and traditional channels, which resulted in 9% growth on Facebook, 100% growth on Instagram, and 7% growth on Twitter (@GKTWVillage)
Walt Disney World - Orlando, FL
Entertainment Performer - October 2013-January 2019
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Portrayed and interpreted roles using speech, gestures, and body movements in order to bring classic stories to life, including Disney characters such as Alice in Wonderland and Tinker Bell
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Communicated with diverse guests of all backgrounds and cultures and provided seamless customer experience to ensure guests depart with memorable and positive experience of Walt Disney World by using Disney’s Four Keys Basics; safety, courtesy, show, and efficiency in daily operations
EDUCATION
Columbus State University, Columbus, GA
Bachelor of Arts in Theatre - May 2020
SKILLS
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Software and Systems: Sprinklr, CreatorIQ, Crowdriff, WiX, Adobe Lightroom and Photoshop, Meltwater, MailChimp, Sprout Social, Wordpress, Hootsuite, Canva, Squarespace, Microsoft Office Suite, Salesforce CRM
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Social and Outreach: Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, LinkedIn, TikTok
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Other: Social Media Strategy, Content Strategy, Creative Writing, Copy Editing, Photography, Videography, Associated Press Writing Style, Project Management